Andhra Pradesh film industry suffers huge losses due to rains

HYDERABAD: The heavy rains lashing many parts of the state have hit the entertainment industry hard. "The occupancy in theatres is less than 20 per cent," said AP Film Chamber of Commerce Vijayawada branch secretary K Siva Prasad. That means, theatres are not getting revenues enough to break even to at least get the maintenance costs. The loss, according to an estimation, is Rs 10 crore because of the adverse weather conditions in the state in the last few days.

First it was the 80-day Seemandhra agitation which resulted in heavy losses to theatres, and now it is the incessant rains which have dampened the hopes of the industry. For the last couple of weeks, the collections have been considerably low as except for one film which did well at the box-office, there were otherwise no crowds. And now, the rains have created an even more pathetic situation.

"The loss that we are suffering now cannot be recovered. But neither can anyone be blamed because the last priority when it is raining heavily would be to go to a theatre and watch a movie. Because of this situation, most of the times, seconds shows at 9 pm are cancelled. Sometimes, if there is no audience even the morning show and matinee shows are cancelled," said P Srinivasa Rao, chairman, exhibitors sector, AP Film Chamber of Commerce.

On Friday, Nagarjuna-starrer 'Bhai' was released and the inclement weather and rain had its own effect on the movie. With talk about the movie not so encouraging, film exhibitors are a disappointment and the adverse weather conditions have not given them much hope of business. "The loss that is suffered cannot be offset again. Because the business is getting affected due to several issues, quite a few theatres in Kakinada itself have closed down," Srininivasa Rao said. While there were 22 theatres in the town, there are only 12 now.

Since most of the theatres are not even getting enough revenues for even maintaining the theatres, the film industry has approached the state government to consider raising the lowest class ticket rate. The industry wants the lowest class ticket rate to be Rs 20. A few months ago when the ticket rates were revised, the state government spared the lowest class.

The adverse weather conditions mean not just the exhibitors suffering losses, but also the distributors and producers. Producers or distributors who take the theatres for rent on hire per day will have to suffer the loss when there is no audience but the theatre rent will still have to be paid.

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