As it happened: Apple smartwatch launch

Written By kom nampultig on Selasa, 10 Maret 2015 | 08.20

12:08 AM

And this concludes the event!

It's a wrap! Thank you for joining us! For detailed coverage on the Apple Watch, log on to The Times Of India Tech.

12:05 AM

And that's what everyone at Apple is focused on — pushing forward and creating the future.

Tim Cook

12:05 AM

The Apple Watch will come to other markets at a later stage

12:04 AM

Apple Watch will be available on April 24 in nine countries. The list doesn't include India

12:03 AM

Apple Watch will be available for pre-order starting April 10

Also on April 10, consumers will be able to try on and learn more about Apple Watch at select Apple Retail Stores.

12:03 AM

Apple Watch Edition will start at $10,000 and will be available in select stores

12:01 AM

Apple Watch collection starts at $549

12:00 AM

With stainless steel, we've given a traditional material a new expression.

Jony Ive

12:00 AM

The stainless steel used to make the cases becomes up to 80% harder through a specialized cold-forging process

Jony Ive

11:59 PM

The Apple Watch collection features stainless steel cases in two finishes — traditional and space black.

11:58 PM

Apple Watch Sport starts at $349

11:57 PM

Apple Watch Sport has cases made from anodized aluminum in either silver or space gray. A video on the making of the watch!

11:56 PM

Apple Watch is available in three collections - Apple Watch Sport, Apple Watch and Apple Watch Edition.

11:55 PM

Apple Watch has all-day battery life

Apple says during a typical day, you can expect up to 18 hours of battery life.

11:54 PM

Apple Watch users will be able to connect their watch with the iPhone via the Apple Watch app available for download today in iOS 8.2.

11:52 PM

Users can even open their garage with an Apple Watch app!

11:51 PM

Lynch showcased the Shazam app for recognizing music and a hotel app that lets users check in and unlock their hotel room!

11:48 PM

Apple Watch will pull users' boarding pass from Passbook when they're near the airport.

11:47 PM

Lynch just demoed a phone call. It also supports Wi-Fi connectivity for iPhone connectivity!

11:45 PM

Kevin Lynch, VP Technology at Apple, shows some of the apps on Apple Watch.

11:44 PM

Users can raise their wrist and say "Hey Siri" to perform all kind of tasks with Apple Watch - open an app, get directions, make a phone call, and more.

11:42 PM

Third-party Apple Watch apps are being demoed

The WatchKit SDK enables developers to design new app experiences specifically for Apple Watch. Kevin Lynch is on stage to talk about these apps.

11:40 PM

Notifications you receive on iPhone can automatically appear on Apple Watch.

11:39 PM

Christy will train for the Virgin Money London Marathon with Apple Watch. Users can follow her progress on apple.com.

11:37 PM

Christy Turlington Burns takes the stage!

11:35 PM

In the short time I've been using it, I can already see how this is going to be an important part of my life.

Christy Turlington Burns

11:35 PM

Christy Turlington Burns ran a half marathon with the Apple Watch

Burns is a model, mother, and maternal health advocate. Tim Cook now plays a film about Christy Turlington Burns running a half-marathon in Tanzania with Apple Watch.

11:34 PM

Apple Watch's fitness features

11:33 PM

Tim Cook is detailing the Apple Watch's fitness features

Apple Watch encourages users to sit less. Move more. And get some exercise. Each Monday, Apple Watch suggests a new daily Move goal based on the users' previous week's activity. The Workout app provides more detailed measurement during specific activities like a fitness coach.

11:32 PM

Phone calls on Apple Watch

11:31 PM

Digital Touch

Apple Watch comes with Digital Touch that lets users send a sketch, a tap, or even one's heartbeat to other people wearing Apple Watch.

11:29 PM

Answer calls on Apple Watch

You can answer calls right on Apple Watch using the built-in speaker and mic — and make phone calls, too.

11:28 PM

Users can customize watch faces with useful information — like the weather or the next calendar event.

11:27 PM

Apple Watch is super accurate

Apple Watch has many different faces that users can change and customize and is very accurate, says Cook.

11:26 PM

Time for Apple Watch!

Tim Cook is back and he's talking about the Apple Watch!

11:25 PM

Apple is also upgrading existing MacBooks

MacBook Air is getting a performance boost. It now has fifth-generation Intel Core processors and Thunderbolt 2. The 13-inch MacBook Pro with Retina display now features the Force Touch trackpad. The 13-inch MacBook Pro with Retina Display now has fifth-generation Intel Core processors. 2x faster flash storage. And up to 10 hours of battery life. All start shipping today!

11:24 PM

The new MacBook starts at $1299. Starts shipping April 10.

11:22 PM

The new MacBook is just 13.1mm thick and weighs just 0.9KG!

11:21 PM

The new MacBook is the first all-metal MacBook

11:20 PM

Apple says the full-size keyboard on the new MacBook was reengineered from corner to corner.

11:19 PM

And we have a product video featuring Apple's senior vice president of design, Jonathan Ive

11:17 PM

USB-C gives five ports in one.This new connectivity standard gives power, USB data transfer, DisplayPort, HDMI, and VGA capabilities.

11:16 PM

New MacBook comes with a USB-C port

Apple says the new MacBook was designed for a wireless world. It just features one connector USB-C, a new industry standard.

11:15 PM

New Battery

The new MacBook features a new, custom-shaped battery that maximizes every millimeter of space. The enclosure and the terraced, contoured battery were designed together for the perfect fit, says Schiller.

11:13 PM

The logic board on the new MacBook is 67% smaller than the one in the 11-inch MacBook Air.

11:12 PM

The harder you press on the trackpad, the faster you can fast-forward through a Quicktime movie.

11:12 PM

MacBook's trackpad introduces force click for additional actions!

11:11 PM

The Force Touch trackpad has force sensors that detect how much pressure you apply on its surface.

11:10 PM

MacBook has a new, pressure-sensitive Force Touch trackpad like the Apple Watch.

11:09 PM

Apple says the Retina display uses 30% less energy to produce the same brightness as other Mac Retina displays.

11:09 PM

The new MacBook has a 12-inch Retina display. It packs over 3 million pixels into the thinnest Mac Retina display yet.

11:08 PM

The new MacBook has an all-new, full-size keyboard that's been reengineered from the ground up, says Phil Schiller

11:06 PM

The new MacBook is 24% thinner than the 11-inch MacBook Air.

11:05 PM

The new MacBook will be available in silver, space gray and gold! At only 2 pounds, this is the lightest MacBook ever. The new MacBook is 24% thinner than the 11-inch MacBook Air.

11:05 PM

The new MacBook!

11:03 PM

Cook says everything Apple has learned from designing iPhone and iPad has led to something very ambitious — reinventing the notebook.

11:03 PM

And Apple is announcing a new notebook!

11:02 PM

Cook says Mac notebook sales have grown 21% over the last year, while total industry sales have fallen.

11:02 PM

Tim Cook is back on stage to talk about Macs! Are we getting a new MacBook Air?

11:01 PM

ResearchKit apps

11:00 PM

ReasearchKit will be open source!

Apple is making big strides in healthcare and medical research with ResearchKit. ReasearchKit will be open source! Will be released next month. First five apps will be available today.

10:58 PM

Apple says ResearchKit puts people at the centre of research and gives them the insights and tools to live healthier lives.

10:57 PM

Apple assures privacy

Apple assures that it's the users who decide how their health data is shared. Users can see the data they're sharing. Williams introduces a film about the work already being done with ResearchKit.

10:55 PM

An app for breast cancer treatment

10:54 PM

An app that caters to heart health developed with University of Oxford

10:51 PM

Research Kit is announced

10:51 PM

Research kit

Williams is announcing Research Kit that turns iPhones to diagnostic tools

10:50 PM

Jeff Williams, Senior VP of Operations now talking about health and medical research

10:49 PM

Apple's health apps

10:48 PM

There are more than 900 health and fitness apps on iOS.

10:47 PM

Now on to Car Play - Tim Cook says every major car maker is adopting the technology

10:46 PM

There are now hundreds of thousands of vending machines accepting Apple Pay, including more than 40,000 Coca-Cola vending machines.

10:46 PM

And we have some Apple Pay related announcements - Apple Pay is being accepted at nearly 700,000 locations. With more locations and apps every day.

10:45 PM

Apple has sold 700 million iPhones so far!

10:44 PM

Apple TV gets a big price cut!

10:43 PM

Apple has reduced the price of Apple TV to $69!

10:43 PM

Apple has sold 25 million Apple TV units so far. More of a hobby product!

10:42 PM

That was one amazing trailer!

10:41 PM

HBO NOW is HBO on Apple TV without a cable or satellite subscription.

10:40 PM

And we have a new Game Of Thrones trailer!

10:40 PM

Coming this April, HBO NOW will be available exclusively in the US on Apple TV and the App Store.

10:39 PM

HBO is announcing its stand-alone service HBO Now with Apple is exclusive partner

10:37 PM

Tim Cook is announcing a tie up with HBO

10:37 PM

Tim Cook is now talking about the Apple TV.

10:36 PM

Apple has 453 stores in 16 countries. 120 million customers visited the stores!

10:34 PM

And it's showtime!

10:33 PM

All set!

Apple says last-minute adjustments are fine-tuned behind the screen backstage. And they're playing Latch by Disclosure!

10:25 PM

We were just kidding! This was among the cheeky tweets we spotted online! The real thing is now just five minutes away!

10:03 PM

Here's an Apple Watch!

09:46 PM

Apple is also live streaming the event on its website

09:35 PM

Apple CEO Tim Cook is all geared up!

09:32 PM

We're just an hour away from Apple's Spring forward event at Yerba Buena in San Francisco where it's expected to reveal pricing and availability details for its first smartwatch. Stay tuned for live updates!


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