The findings reflect that only 21% would rather 'pay more to make a quick/efficient purchase.'
According to the study, those with a lower household income (82%) are most likely to spend time looking for a good deal. Even those with middle (80%) and high (74%) levels of income, however, would take the time to find a better price. Similarly, those with a low level of education (100%) are more likely than those with a medium (80%) or high (79%) level. Women (80%), on the other hand, are more likely than men (78%) to go hunting for a sale.
In addition to showing impulsive and compulsive buying behaviour, consumers are "dealaholics and hardcore value for money seekers", said Biswarup Banerjee, head of marketing communication, Ipsos in India."No wonder why sale/discount offer periods record the highest revenue both for online and offline retailers," said Banerjee.
The countries with the highest proportions of those indicating they would rather spend time looking for good deals are from: Hungary (94%), Spain (94%), Great Britain (93%), Argentina (92%), Belgium (91%), France (91%) and Germany (91%). This group of deal-chasers is followed by: Australia (90%), Italy (90%), Mexico (90%), Japan (88%), South Africa (87%), Canada (86%), Poland (86%), the United States (85%), China (81%), Russia (81%) and South Korea (81%). The lower group includes: India (79%), Brazil (76%), Saudi Arabia (76%), Norway (75%), Sweden (75%), Turkey (74%) and Indonesia (58%).
Anda sedang membaca artikel tentang
Indian consumers show both impulsive and compulsive buying behaviour: Ipsos
Dengan url
http://makanansehatanak.blogspot.com/2013/10/indian-consumers-show-both-impulsive.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Indian consumers show both impulsive and compulsive buying behaviour: Ipsos
namun jangan lupa untuk meletakkan link
Indian consumers show both impulsive and compulsive buying behaviour: Ipsos
sebagai sumbernya
0 komentar:
Posting Komentar