San Francisco Apple store line-goers in the early morning on the iPhone 4S launch day last October.
(Credit: Josh Lowensohn/CNET)With the iPhone 5's launch this Friday, it's that time of the year when it comes to guessing just how many Apple will sell.
The latest comes from Piper Jaffray's Gene Munster, who in a note to investors today says that at best Apple will move 8 to 10 million iPhones, and at worst, 6 million.
"While we continue to believe an 8 million launch weekend figure is achievable, we believe that given the 2 million pre-orders suggest that the worst case weekend sales figure is likely to be 6 million," Munster wrote.
To put that in perspective, Apple sold 270,000 of its original iPhone in its first 30 hours on sale back in 2007. Last year it took a weekend to move 4 million.
Apple this morning said that it had sold 2 million iPhone 5s in the device's first 24 hours on pre-sale online. That was twice as many pre-orders as the iPhone 4S last year. Both of those online events were mired with some initial technical difficulties, making the end tallies even more impressive.
Cutting through some of 4S pre-order math from last year, and the pre-orders for the 5 last week, Munster believes that Apple sold about 3 million iPhone 4S at retail during its launch weekend leading up to the 4 million the company reported as its first weekend sales.
"Given the 2 million pre-orders for iPhone 5, it would require roughly 4 million sales at retail, or 33 percent year over year growth," Munster said. "We believe the 33 percent year over year growth hurdle should be well within reason for Apple on the iPhone 5 launch, thus 6 million launch weekend units should be worst case."
The iPhone 5 goes on sale this Friday at 8 a.m. local time at Apple's retail stores and retail partners. Some of those who pre-ordered it last week have already gotten shipping notices, though like in years past, deliveries are expected to be held until the device's street date.
Josh Lowensohn 18 Sep, 2012
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Source: http://feedproxy.google.com/~r/cnet/tcoc/~3/9ktZ8ocBSbM/
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