The iPhone 5 vs. the iPhone 4S.
(Credit: James Martin/CNET)Apple said today that the iPhone 5 notched more than 2 million pre-orders in its first 24 hours, more than doubling the tally of the iPhone 4S last year.
The iPhone 4S saw 1 million pre-orders over its first 24 hours.
It's not a huge surprise that the pre-orders are so high; Apple's Web site was overwhelmed on Friday and the carrier stores began to push back their delivery estimates towards the end of the day. The iPhone 5 is benefiting from pent-up demand for consumers who had sought a new design, bigger display, and a 4G LTE connection.
Early indications for iPhone 5 demand have been positive. AT&T earlier said that it posted record pre-orders on its own, although it declined to provide specific figures. The company only said that the iPhone 5 performed better than any previous iPhone over the first day and over the weekend.
Apple enthusiasts, meanwhile, have already begun to line up in the New York flagship store on Fifth Ave., going as early as Friday.
Apple said that demand exceeded the initial supply. While a majority of the orders would be fulfilled on Sept. 21, many are scheduled to be delivered in October, the company said. Both Apple and the carriers have already pushed back the shipment dates by several weeks.
"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple's head of marketing.
Apple took some heat with the seemingly minor improvement to the iPhone 5, which retains a similar look despite a stretched out design to accommodate the larger display. Samsung Electronics even took out an ad attacking the iPhone 5's minimal improvements, although Apple's fanboys were quick to respond over the weekend.
The design change, as well as the faster 4G LTE connection are seemingly enough to warrant even higher demand for the phone. Apple's products have long come out of the gate strong; the real test lies in how long it can keep up its momentum.
Donna Tam 17 Sep, 2012
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Source: http://feedproxy.google.com/~r/cnet/tcoc/~3/ZiqaF3XvBlI/
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